About
I run my own performance marketing agency. Seven figures a month in ad spend across a dozen-plus client accounts. The reviews on this site come from that book of business, not a vendor briefing.
I started the agency in 2020. We built up steadily across DTC ecom, B2B SaaS, and lead-generation accounts. The book today is a mix of mid-market brands ($30K–$100K/mo ad spend) and a handful of larger accounts that crossed seven figures monthly. The reviews on this site are written from the operator’s seat — not from a vendor demo, not from a press release, not from a deck.
Every agency owner I know has the same problem: too many vendors, too many tools, too little time to evaluate them properly. We waste real money on bad tools and miss real opportunities by skipping good ones because the marketing is indistinguishable. The reviews here are the version I wish existed when I was building the stack.
The pattern that’s served me: I run new tools on three client accounts simultaneously for a quarter alongside whatever they’re replacing. Fixed measurement window, revenue-weighted ROAS as the primary metric, anonymized client labels in any write-up. If two of three accounts see meaningful lift, the tool earns standardization. If they don’t, it doesn’t. That’s the methodology behind every recommendation here.
I don’t take vendor money for placement on this site. The agency’s commercial work funds the editorial. Vendors have offered “sponsored review” arrangements, “featured placement” tiers, and affiliate-for-ranking deals. I’ve declined every one. The rankings are mine.